Human-centered service design for complex transformation.

I help organisations navigate digital and AI transformation by putting people at the centre of service design.

Book a call

Book a call

Book a call

Book a call

Human-centered service design for complex transformation.

I help organisations navigate digital and AI transformation by putting people at the centre of service design.

Book a call

Book a call

Book a call

Book a call

Human-centered service design for complex transformation.

I help organisations navigate digital and AI transformation by putting people at the centre of service design.

Book a call

Book a call

ABOUT

Designing services with clarity, care, and measurable outcomes.

I’m a strategic UX research and service design leader who helps organisations make better decisions that are grounded in real customer needs. My work connects research, product strategy, and delivery so teams can move forward with clarity and confidence.

Over the past decade, I’ve partnered with healthcare, life sciences, and enterprise technology teams to uncover insights, shape direction, and design services that drive measurable outcomes. I work hands-on from early discovery through concepts, prototypes, to launch and beyond, building strong stakeholder alignment at every step.

About me

About me

About me

About me

About me

About me

20+

Years in design

Across brand, digital product, and service design (agency, in-house and consulting).

20+

Years in design

Across brand, digital product, and service design (agency, in-house and consulting).

20+

Years in design

Across brand, digital product, and service design (agency, in-house and consulting).

30+

Organisations partnered with

Across healthcare, life sciences, enterprise SaaS, education, and social enterprise

30+

Organisations partnered with

Across healthcare, life sciences, enterprise SaaS, education, and social enterprise

30+

Organisations partnered with

Across healthcare, life sciences, enterprise SaaS, education, and social enterprise

SERVICES

Practical support for transformation and service improvement.

Across regulated and high-stakes environments, as well as enterprise technology and public services, I lead research and service design that reduces risk and improves outcomes.


I help teams understand what’s happening today, agree what “better” looks like, and deliver changes that improve outcomes. Work can be embedded or project-based.

(01)

User Research and Insight

Uncover what users and staff need, then turn it into clear decisions. Use interviews, observation and data to reduce uncertainty.

(01)

User Research and Insight

Uncover what users and staff need, then turn it into clear decisions. Use interviews, observation and data to reduce uncertainty.

(01)

Design research and insights

Uncover what users and staff need, then turn it into clear decisions. Use interviews, observation and data to reduce uncertainty.

(02)

Service design and experience strategy

Map end-to-end services and identify what to fix first. Align teams around a clear plan that’s grounded in evidence.

(02)

Service design and experience strategy

Map end-to-end services and identify what to fix first. Align teams around a clear plan that’s grounded in evidence.

(02)

Service design and experience strategy

Map end-to-end services and identify what to fix first. Align teams around a clear plan that’s grounded in evidence.

(03)

Workshops and capability building

Design and run workshops that move work forward. Build shared understanding, decisions, and practical next steps.

(03)

Workshops and capability building

Design and run workshops that move work forward. Build shared understanding, decisions, and practical next steps.

(03)

Workshops and capability building

Design and run workshops that move work forward. Build shared understanding, decisions, and practical next steps.

(04)

Delivery support and project management

Keep delivery on track across teams, tools and constraints. Support planning, governance, and documentation so changes stick.

(04)

Delivery support and project management

Keep delivery on track across teams, tools and constraints. Support planning, governance, and documentation so changes stick.

(04)

Delivery support and project management

Keep delivery on track across teams, tools and constraints. Support planning, governance, and documentation so changes stick.

View work

View work

View work

View work

View work

View work

CLIENTS

Building trust through partnership.

I support product and transformation teams with research, facilitation, and hands-on service design, bringing clarity, momentum, and measurable outcomes.

“Evelyn is a highly strategic service designer who turns research into clear insights and shippable solutions. She helped us launch an MVP in under 90 days, and kept delivery moving by staying two steps ahead.”

Product Manager

“Evelyn is a highly strategic service designer who turns research into clear insights and shippable solutions. She helped us launch an MVP in under 90 days, and kept delivery moving by staying two steps ahead.”

Product Manager

“Evelyn is a highly strategic service designer who turns research into clear insights and shippable solutions. She helped us launch an MVP in under 90 days, and kept delivery moving by staying two steps ahead.”

Product Manager

“Evelyn asks the right questions and keeps projects moving with a great balance of assertiveness and patience. The work is consistently high quality and I’d happily recommend her.”

Client Partner

“Evelyn asks the right questions and keeps projects moving with a great balance of assertiveness and patience. The work is consistently high quality and I’d happily recommend her.”

Client Partner

“Evelyn asks the right questions and keeps projects moving with a great balance of assertiveness and patience. The work is consistently high quality and I’d happily recommend her.”

Client Partner